Vermicular

Vermicular is a high-end Japanese cookware brand combining craft with a desire to elevate the natural deliciousness of ingredients. In preparation for their U.S. launch, Character was approached to introduce the brand to a new country of epicureans.

As the senior designer on the project, I led branding, web design, art direction, and video production. Inspired by the symbiotic relationship between the brands hero products, the visual identity centers on the concept of dichotomy, juxtaposing colors, shadows, and textures to reflect Vermicular’s inherent duality.

Role 
Senior Designer 

Deliverables
Visual Identity System
Photography Art Direction
Website Design
Brand video
Brand System Guidelines