Micaela Brookman

Bringing the magic of Pinterest IRL at Coachella

With Gen Z searches for Coachella outfit inspo up 1,100% year-over-year, Pinterest saw an opportunity to meet its fastest-growing audience where they already were — both culturally and literally. Enter the Manifest Station: Pinterest’s first-ever Coachella activation, designed as a space for unapologetic self-expression, inspired by the platform’s most-searched festival aesthetics.

At the Manifest Station, festivalgoers could remix their looks with help from celebrity stylists who used Pinterest trend data to embellish outfits and inspire bold new spins on festival fashion. Beauty stations brought collaborative Boards to life with surreal, expressive makeup that brought online inspiration into real-world expression.

The goal? To bring the magic of the platform to life showing Gen Z that Pinterest isn’t just where you find the latest trends, it’s where you make them your own.
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Selected Work
Pinterest PredictsPinterest
It's PossiblePinterest
UnfollowingPinterest
Blending OutPinterest
ManifestivalPinterest
The Inspired Internet PledgePinterest x the Digital Wellness Lab

Micaela Brookman — Creative Director

© 2025