Marching to the beat of your own aesthetic

Social media is serving up the lowest common denominator, pushing us all toward a safe but similar style. From modern farmhouses to pumpkin spice everything, the internet’s priority is to reduce possibilities and introduce you to “more of the same.” Without realizing it, we’ve started losing the war on individuality.

Pinterest is the antidote to the standard-issue, generic you. With new Visual Search tools, people can search, refine, and tune their results to create something uniquely their own. Set to “Dancing with Myself,” this spot brings that journey to life, inviting everyone to break from the sea of sameness and march to the beat of their own drum.

Micaela Brookman — Creative Director

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