Manifestival – Micaela Brookman

A step inside Pinterest at Cannes

Why tell people what makes Pinterest different when you can let them experience it for themselves? With the Manifestival, we brought the magic of Pinterest to life for advertisers, giving them a hands-on look at how people use Pinterest to turn inspiration into action.

Set against the backdrop of Cannes Lions, the Manifestival offered a vibrant escape from the usual panel-hopping. On a beach lined with tech activations, a line wrapped down the Croisette as more than 6,000 visitors queued to get tattoos, tooth gems, custom upcycled jewelry, and cocktails each inspired by real Pinterest trends.

From immersive product demos to inclusive beauty touchpoints, the activation made Pinterest’s most compelling differentiators feel personal, tangible, and unforgettable.