Level Smart Lock – Micaela Brookman

A more welcoming smart home

Level set out to reinvent the smart home, not with gadgets that shout for attention, but with thoughtful devices that fit seamlessly into daily life. As they prepared to launch their first product, an “invisible” smart lock, our team partnered with Level to craft the entire brand from the ground up.

From brand positioning and tone of voice to visual identity, app design, and launch films, every touchpoint was built to reflect a new definition of “smart”: technology that feels as welcoming as the home it's in. The resulting identity introduced Level as a brand defined by products that are seamless, intuitive, and above all, human.