Level
Level designs connected home devices that fit seamlessly into everyday life. With the upcoming launch of their first product—an ‘invisible’ smart lock that fits within the existing hardware on your door—Level approached Character to help architect their story and visual identity from the ground up.
As senior designer on the project, I led the design team in bringing the brand to life including the development of the visual language, app experience, website design, photography art direction, and brand videos. In addition to the ideation and design phases of the project, my role also included overseeing web and app development along with video production. The resulting identity aims to introduce our lives to a new definition of “smart”—truly thoughtful technology built around those who make a house a home.
Role
Senior Designer
Deliverables
Visual Identity System
Website Design
Mobile App Design
Brand System Guidelines
