Inspiration in every shape and size

67% of American women are above a size 14 but the vast majority of fashion inspiration online often excludes them. Pinterest launched Body Type Ranges to change that. Using AI trained on billions of Pins, the tool lets users filter fashion results by body type and see results that reflect them. I led creative for the launch campaign, which helped shift both consumer behavior on platform and industry conversation.

With over 4.8 million users engaging in the first year alone, 65+ global press mentions, and an Apple “App of the Day” win, the launch helped cement Pinterest as a leader in the inclusive search space.

Micaela Brookman — Creative Director

© 2025